ADAM MORRIS

Digital. Social. Advertising. Experience. Blah.

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curiositycounts:

“He who stops being better stops being good.” Part of the IBM Centennial Film, 100 x 100.

bodega:

Euthanasia Coaster

Julijonas Urbonas

jenbee:

Untitled (300 x 404) by Greg Allen

Here at 20x200, we’ve been following the Cariou v. Prince case (and ruling) very closely. Chain emails have been flying around the office and the topic seems to find its way into many a casual, across-the-desk conversations. For our collectors out there who might not be familiar with the specifics, you can read the blow-by-blow. When the judge first ruled that Prince was in the wrong, we were most struck by the fact that she changed the standard for fair use: in order for appropriation art to fall within the legal limitations of the fair use clause, she said, it must be “transformative,” and also refer back to, or comment on the original piece from which it is borrowed.

(via The 20x200 Blog: The Future of Appropriation Art: Cariou v. Prince)

planningtorock - DOORWAY

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Grand Fromage
Marketing and Advertising | Melbourne Area, Australia, AU

Summary

I've helped brands of all shapes and sizes bond with, excite and help their customers. Simplicity and relevance inspire, underpin and permeate everything I do.
Specialties: Big digital ideas. Small, smart, helpful and useful ideas. Marketing with meaning. Effective social and digital marketing strategy. Developing and nurturing online communities.

Experience

  • Apr 2011 - Present
    Grand Fromage / Monsieur
    Working with brands who got soul to make digital experiences that got heart. Smart, beautiful and useful is how we roll.
  • Jan 2011 - Apr 2011
    Digital Director / Cornwell Design
    Establishing a digital strategy and UX design capability for one of Australia's most respected and awarded brand and communications agencies.
  • Oct 2007 - Dec 2010
    Creative Director / DTDigital
    As part of the leadership team of Melbourne's largest and most awarded digital agency, I led the charge for the transition from digital design hot-shop to one of the country's leading full-service digital agencies.

    I recruited the agency's first creative teams and introduced Copywriting and Information Architecture as disciplines for the first time in the business' history. I also played a big part in establishing a culture of collaboration between strategy, design and technology folk–and this led directly to DTDigital's first awarded work beyond web presence. Digital marketing, user experience design and social media campaigns now form a large portion of the agency's world-class work and resultant revenue.

    Day-to-day I led the creative direction, user experience and creative strategy for Honda, Myer, NAB, Fosters, Bunnings, Whereis and Football Federation Australia–amongst others.

    My greatest achievements at DTDigital include leading the winning pitch for NAB's digital work and leading Honda's award-winning Jazz Packing integrated campaign.
  • Oct 2007 - Dec 2010
    Digital Creative Director / Ogilvy Melbourne
    A large portion of my time at Ogilvy Melbourne was spent leading the charge for the integration of digital marketing into and throughout the group's above-the-line agency Badjar Ogilvy and below-the-line agency OgilvyOne. During this time I also sat on the agency's Strategic Council, a panel of senior leaders establishing the direction and momentum of the various agencies under the Ogilvy Melbourne banner.

    I also led the Creative Direction of all digital work across Ogilvy Melbourne clients such as AAMI, McCain, Kodak, Officeworks and the stable of Fosters wine brands (Wolf Blass, Yellowglen, Penfolds, Rosemount etc.)

    During my time leading the digital creative of Ogilvy Melbourne I also led the digital and innovation components of the winning pitch for all of BMW's through-the-line advertising and marketing activity in Australia.
  • Nov 2006 - Oct 2007
    Creative Director / Immersive
    Led the creative direction, user experience design and information architecture for all of the agency's clients, including Telstra, UBS, YMCA and Fonterra. Designed and architected Telstra's first social media website nowwearetalking.com
  • Jun 2006 - Nov 2006
    Contract Digital Designer / Reactive Media
    Contracted by Reactive to work as senior digital designer across several clients including BHP Billiton. Also worked with the Creative Director to design and architect the agency's own website and develop their recently launched brand's print collateral.
  • Mar 2004 - Jun 2006
    Proprietor/Creative Director / Quo Consulting
    Ran a small design and communications agency on the Gold Coast. Designed and developed online presence and digital marketing for Billabong, Kustom Footwear, Monster.com (USA), Raptis, Nifsan et al.
  • Jul 2003 - Feb 2004
    Art Director / Logan Meo Walters
    Art Directshun. Traditional, likes.
  • Oct 2001 - Jul 2003
    Freelance Design and Art Direction / Adam Morris Design
    Following the breeze, living the dream.
  • Nov 2000 - Oct 2001
    Senior Web Designer / Heehaw Digital
    Web Designer at this Edinburgh digital agency. Worked in a small team on the design and front-end development on local and national jobs with clients such as the Scottish National Party and Loch Ness Tourist Commission.
  • Dec 1999 - Nov 2000
    Senior Web Designer / cchm:ping
    Senior web designer at this boutique advertising agency in London. Led the digital design for clients such as British Aerospace (BAE Systems), Royal Bank of Scotland, Natwest and Lloyds TSB.

Education

  • 1996 - 1999
    Griffith University
    Multimedia

Additional Information

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